11th January 2019 

This bridal shop is leading the way in inclusivity with a powerful message

They placed a mannequin in a wheelchair in their window display

When British bridal shop The White Collection, located in Portishead near Bristol, placed a mannequin in a bridal gown seated in a wheelchair in its shop window display, little did it imagine it would have the impact that it did.

A photo of the display taken by artist Beth Wilson went viral on Twitter, where she wrote, “The new wedding shop in town has a wheelchair-using mannequin and it shouldn’t be exciting, but it’s the first time I’ve ever seen disability portrayed in a shop window.”

The shop’s owners, sisters Laura Allen and Sarah Parker took to Instagram after the wave of love and positive feedback they received, to share a heart-warming message of their own.

View this post on Instagram

A post shared by •The White Collection• (@thewhitecollection) on

“When setting up this window display, we didn’t even think to share on our social media pages or ‘put it out there’ but it seems to have done just that all by itself!” they wrote.

“If this window has done anything, it’s shown us how much of an impact having a wheelchair user in the window has caused, and hopefully as time goes by, things like this will not cause so much of a big response, because there will be a lot more of it around.”

View this post on Instagram

A post shared by •The White Collection• (@thewhitecollection) on

The ladies behind this great idea are leading by example, and hopefully leading the way for others to do the same!

Image Credits

Wedding Directory